Customers stay when they have experienced remarkable company service. When organizations create products that speak the consumer language, there is more than meets the eye. A strong and loyal consumer base relies on a system that collates information and interactions of current and potential customers and converts the same into bankable products and services. 

Customer relationship management (CRM) is a system that helps streamline business operations. To understand the customer journey, companies need to be aware of their business and what novel they can offer to customers. They also need to be considerate in converting potential customers and retaining them. 

This is where Low-Code CRM comes into the picture. Businesses are empowered to build and tailor customer relationship management functionalities such as contact management, sales forecasting, lead tracking, and customer service workflows with minimal coding. Before designing applications or systems, one needs to understand the stages in the customer journey. 

What is the customer journey? 

The journey from converting a potential customer to a paying consumer is a long and often complex one. Numerous factors such as economic, social, cultural, and psychological influence the customer’s purchasing behavior and power. Hence, companies need to understand the psyche of consumers before the sales, marketing, and customer service teams pitch the business’s optimal solutions. 

• Awareness 
  Before a company sells its products and services, it needs to understand its core mission and consumer market. Scouting information on customers’ needs and preferences helps build strong trust and lays the foundation for future interactions. At this stage, companies need to listen to queries and feedback from customers to develop apt products and services. 

• Consideration 
  During this stage, customers are comparing and considering their options. Your company needs to provide a unique pitch to convince consumers that you are the right choice. Therefore, organizations need to focus on highlighting customer pain points in the form of solutions. 

• Decision 
  Now it is time for companies to put their best foot forward by providing price ranges, client testimonials, free demonstrations, and comparison guides to convert potential consumers into loyal customers. This is the decision stage; hence, companies need to up their game by promoting their brand effectively. 

• Retention 
  Once the consumer is converted into a paying customer, steps need to be taken to ensure that they stay loyal customers. Maintaining consumers is more feasible than sourcing new ones. This is why a company needs to engage positively with its customers through regular emails, loyalty programs, discounts, and sales. 

• Advocacy 
  Word of mouth always spreads like wildfire and what better way than to promote your business through your customers. Organizations stand a chance of receiving positive reviews for their business online. Additionally, companies providing special deals, referral bonuses, etc. encourage their existing customers to increase their goodwill and reach. 

How does a Low-Code CRM system change the way your business works? 

Every business is looking to reduce costs while simplifying processes. Compared with traditional CRM solutions, a Low-Code CRM system assists in making necessary modifications quicker without the need for a large IT department. This way, it is flexible to evolve as your business does, making it scalable for future use. The following benefits emphasize why the Low-Code CRM system remains an easily accessible and user-friendly solution to all of your customer-related challenges. 

•  Enhanced user experience
  Since the CRM system develops personalized solutions, users are free to explore and create intuitive interfaces, process-related workflows, and customized dashboards. Hence, users can align their tasks as per real-time insights leading to better data management. Higher productivity levels equal to tailored products and services as per customer needs and preferences. 

• Cost efficiency 
  For minor modifications or additions to the CRM system, companies can save a lot in terms of cost-effectiveness. Along these lines, organizations need not hire professional developers to achieve a high degree of customization. Deployment of such changes or additions is easier and quicker too. 

• Process automation 
  Manual, monotonous tasks are replaced with ample time for effective customer relationship building and strategic decision-making. Due to distinctive features like the drag-and-drop one, users with different levels of technical skills can implement sophisticated process automation. This reduces errors and dependency on the IT department.

• Simplified integration 
  Ready-made connectors allow for seamless integration with a variety of business functions such as e-commerce, marketing, financial systems, and customer service. Companies can generate accurate sales forecasts and track customer engagement. Acting as a digital hub, CRM unifies the entire organization, building coherence, efficiency, and consistency.  

• Data security 
  Advanced security features ensure encrypted customer data and compliance with global regulatory standards such as GDPR. An open-source low-code platform can be easily self-hosted and eliminates vendor lock-ins. This provides access, privacy, and control to APIs and internal data.

How does one select the right Low-Code CRM system? 

Each company pitches a unique vision and mission. Therefore, selecting the right Low-Code CRM system relies on business requirements, pricing, integration capabilities, scalability, and vendor support. 

Collaboration amongst the team enables identifying a Low-Code CRM system that not only provides tailored customer needs but also achieves targeted CRM objectives. Low-Code platforms deliver cost-effective customer relationship solutions through drag-and-drop interfaces and pre-built components. 

Novigo Solutions builds high-performance low-code applications apt for today’s evolving digital landscape.  

Discover more on low-code platforms here: https://lowcode.novigosolutions.com/